Project Description
The total business planning, branding, marketing, and management of Kiril Nelkenbaum as a caricature artist at the events.
The business planning:
- business strategy
- business processes
- products mix
- marketing plan
- service planning
- financial planning & management
Marketing:
- market segmentation
- service offerings per-segment
- pricing and promotion
- SWOT analysis
- PESTEL analysis
- marketing writing
- marketing channels management
- SEO & SEM
- Instagram, Facebook, Tiktok organic promotion
- newsletter and text direct communication
Design:
- logo and icon design
- website design
- promotional video on Youtube
- digital caricature
- marketing and selling point materials design
Development:
- website development
- upgrades & maintenance
- production techniques and tools development
- IT management including CRM and management tools
- catalogs creation and maintenance
Service processing:
- performing as a caricature artist at the events
- printing the products at the events