Project Description

The total business planning, branding, marketing, and management of Kiril Nelkenbaum as a caricature artist at the events.

The business planning:

  • business strategy
  • business processes
  • products mix
  • marketing plan
  • service planning
  • financial planning & management


  • market segmentation
  • service offerings per-segment
  • pricing and promotion
  • SWOT analysis
  • PESTEL analysis
  • marketing writing
  • marketing channels management
  • SEO & SEM
  • Instagram, Facebook, Tiktok organic promotion
  • newsletter and text direct communication



  • website development
  • upgrades & maintenance
  • production techniques and tools development
  • IT management including CRM and management tools
  • catalogs creation and maintenance

Service processing:

  • performing as a caricature artist at the events
  • printing the products at the events